Ferrari Purosangue SUV India Review: V12 Power Meets Everyday Luxury

Ferrari has always been synonymous with pure performance, iconic design, and track-bred engineering. But with changing times and evolving buyer preferences, even the Prancing Horse had to rethink its portfolio. Enter the Ferrari Purosangue SUV – the brand’s first-ever four-door, four-seater luxury SUV, launched in India on 29 February 2024 at a staggering ₹11.42 crore (on-road Delhi).

Unlike other SUVs in the market that compromise either on sportiness or practicality, the Purosangue (Italian for “thoroughbred”) promises to deliver both – Ferrari’s legendary V12 driving thrills and the comfort of a full-size luxury SUV. It sits in a segment dominated by the Lamborghini Urus, Porsche Cayenne Turbo GT, Aston Martin DBX707, and Rolls-Royce Cullinan, but Ferrari is betting big on its heritage and engineering. For Indian buyers who crave exclusivity, raw performance, and everyday usability in one package, the Purosangue is nothing short of a statement car.

Engine, Mileage & Performance

At the heart of the Purosangue lies a 6.5-litre naturally aspirated V12 engine – a rare gem in today’s turbocharged world. It develops a colossal 715 bhp and 716 Nm of torque, paired with an 8-speed dual-clutch automatic gearbox. Ferrari claims a 0–100 kmph time of just 3.3 seconds and a top speed of 310 kmph.

For perspective, the Lamborghini Urus Performante clocks 657 bhp, while the Aston Martin DBX707 offers 697 bhp. Ferrari still holds an edge with its raw V12 symphony – a big draw for enthusiasts.

Mileage, however, is predictably low. Owners can expect around 9 kmpl in India, which is on par with rivals but far from practical. But let’s be honest – at this level, buyers are chasing thrills, not fuel efficiency.

Design & Features

Exterior

Seen in person, the Purosangue has proportions that balance Ferrari’s sporty DNA with SUV practicality. The sleek LED DRLs, a slim Ferrari grille, and aggressive lower bumper intakes take cues from the SF90 Stradale supercar. The muscular haunches, sculpted bonnet, and striking 22/23-inch alloy wheel setup give it undeniable presence.

The biggest talking point, though, is the rear-hinged “suicide doors” – a design flourish usually seen on ultra-luxury cars like the Rolls-Royce Cullinan. This not only adds drama but also improves cabin ingress for rear passengers. Adjustable ride height and an active aero package ensure it looks purposeful whether parked in a luxury hotel driveway or cruising at triple-digit speeds.

Interior

Step inside, and the Purosangue feels more GT than SUV. Ferrari has retained its driver-focused cockpit with a 10.2-inch infotainment screen, digital instrument cluster, and touch-sensitive AC controls. Rear passengers aren’t left out either – they get individual heated seats, optional rear entertainment screens, and generous space thanks to the SUV layout.

Practical touches like a decent boot, wireless charging, and a massage function for the front seats ensure daily usability. Still, this remains a Ferrari first – you’ll notice the sporty bucket seat feel and low driving position, unlike a typical high-seating SUV.

Safety & Technology

The Ferrari Purosangue packs advanced tech:

• Four airbags as standard (a bit limited compared to German rivals).
• Four-wheel steering for sharper handling in tight Indian city roads.
• Adjustable ride height for tackling speed breakers.
• Driver aids like adaptive cruise control, blind-spot detection, and lane-keeping are available but not the main highlight – Ferrari focuses on driving purity rather than autonomous gimmicks.

It hasn’t been crash-tested yet, but Ferrari’s global standards and carbon-fibre/aluminium chassis ensure safety is uncompromised.

ALSO READ: Stunning Rolls-Royce Cullinan Series II: The Ultimate Luxury SUV Experience

Colours & Variants

The Ferrari Purosangue is sold in a single fully-loaded variant with AWD and the V12 engine. Buyers, however, get plenty of customisation through Ferrari’s Atelier program.

Officially, it is available in 8 exterior colour options, ranging from traditional Ferrari Rosso Corsa (Red) to understated Grigio Titanio (Grey) and Blu Tour De France (Dark Blue).

Pros & Cons

Pros

• Legendary V12 engine in an SUV body – unmatched character.
• Suicide doors and striking design make it a head-turner.
• Superb blend of performance and luxury – faster than most super-SUVs.
• Practical four-seat layout with modern tech.

Cons

• Extremely high price (₹11.42 crore – much higher than Urus or DBX).
• Just 4 airbags, fewer than rivals.
• Mileage and running costs make it impractical for regular use.
• Limited service network for Ferrari in India.

Price & Rivals

• Ferrari Purosangue SUV price in India: ₹11.42 crore (on-road, Delhi).
• EMI example: Around ₹18.99 lakh/month for 5 years.

Main Rivals:

• Lamborghini Urus Performante (₹4.22 crore)
• Aston Martin DBX707 (₹4.63 crore)
• Rolls-Royce Cullinan (₹6.95 crore onwards)
• Porsche Cayenne Turbo GT (₹3.13 crore)

Clearly, the Purosangue is more expensive than every rival, making it a choice for only the most exclusive Ferrari collectors.

Final Verdict

The Ferrari Purosangue SUV is not just a car; it’s a statement. It’s Ferrari proving that even in the SUV era, they can create something breathtakingly fast, beautiful, and practical without diluting their DNA. Yes, it’s twice the price of a Lamborghini Urus and not as pampering as a Rolls-Royce Cullinan, but it offers something none of them can – a naturally aspirated V12 Ferrari experience for your entire family.

For Indian buyers, this isn’t about value for money. It’s about exclusivity, heritage, and living the Ferrari dream in the most usable form yet.

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